More. MEGASTORE announces foray into fashion apparel and footwear

Now experience a wide range of product segments - food, fashion and lifestyle products, all under one roof!

Mumbai: More.MEGASTORE is bustling with activity, as the leading hypermarket of Aditya Birla Retail Limited, launched nine in-house apparel and footwear brands. More.hypermarket will now also cater to the fashion needs of men, women and kids. With this launch, More.MEGASTORE is well-poised to be your ‘one-stop’ lifestyle destination.

The brand has forged ahead and is further strengthening its portfolio. On offer will be quality, value-priced merchandise including apparel and footwear products ranging across nine unique exclusive brands for men, women and kids. More.MEGASTORE will continue to retail a wide variety of groceries and food products along with the new foray.

Speaking on the launch of the brands, Mr. Russell Berman, CEO – Hypermarkets, Aditya Birla Retail Limited, said, “We are excited to expand our footprint to apparel and footwear. The category is a fast growing segment and is a daily need for most consumers. Millions of customers shop at More.MEGASTORE making it one of the most preferred shopping destinations in India.”

He further adds, “We wanted More.MEGASTORE to evolve and make it a lot more relevant to a larger spectrum of consumers not just across the bigger towns but also to the smaller cities like Vadodara, Indore, Mysore and more. By paying special attention to the need of new age customers, we have enhanced our offerings immensely.”

Menswear - BlueEarth, Be Casuals and Kruff
BlueEarth – This collection offers you a wide range of exclusive apparel and accessories for every occasion such as formal, semi-formal and party wear.

Be Casuals – As the name suggests, the collection comprises cool and comfortable casuals – with a versatile and urban feel. The brand offers you a unique line of hand feel shirts, comfortable tees, winter knits and chinos that will compliment your look on a weekend brunch or an outing with friends.

Kruff! – Relax, Fresh, Sportive, Innovative, cool are the inspiration for this collection. The collection comprises knits, cargoes, shorts and denims.

Womenswear – Karinee &; Bjoyzz
Karinee – The ethnic wear for women is designed keeping in mind the spirit of the Indian women who value aesthetics, ethnicity, purity, strength and beauty. You can choose from an extensive range of formal, semi-formal, casual and work wear kurtas that you can team up with churidars, patiyalas and a wide range of crushed and embellished dupattas.

Bjoyzz – Peppered with contemporary designs and colourful prints, this collection is sure to give you that ideal blend of a cool, chic and a trendy look. The collection juxtaposes spectacular designs and splendid textures to provide the young urban women with a contemporary sense of style. You can choose from the range of T-shirts, blouses, trousers, denims and winter wear.

Kidswear – Chatter Kids and Yo
Chatter Kids – This collection is for the 2-12 year old next generation kids who are naughty and cool. If you want your kids to look adorable and chirpy in outfits that are creative, yet affordable; this collection is for you.

Yo – This collection is aimed at 12-16 year kids to give them fun, cool, smart and stylish outfits at affordable prices and a chance to express their personality. If your tween is too grown up for the kid’s section and too young for youthwear, Yo is the perfect collection for you.

Footwear – Berwins and Inchheels
Berwins is a footwear brand for men who want to walk the talk with sophisticated and comfortable designs for work and leisure. Inchheels offer women to strut her style in stilettos, wedges, ballerinas or flats. The exclusive fashion brands will be available at all More.MEGASTORE outlets across the country.

About More. MEGASTORE
More.MEGASTORE is a one-stop shopping destination for the entire family. Besides a large range of products across fruits and vegetables, groceries, FMCG products, more.MEGASTORE also has a strong emphasis on general merchandise, apparels and CDIT.

Currently, 15 hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Marathalli, Bull Temple Road and 4th Block Jayangar in Bengaluru, Thane, Saroor Nagar, Kukatpally and Banjara Hills in Hyderabad, Rohini and Kirti Nagar in New Delhi and Nashik.

Media contact details
Janet Arole
Head – Corporate Communications
Apparel &; Retail Business
The Aditya Birla Group
E-mail: janet.arole@adityabirla.com