Allen Solly styles the film Corporate

21 July 2006

Allen Solly, the pioneer in Friday dressing, is once again the star of corporate dressing. The star cast in Madhur Bhandarkar's movie Corporate has donned Allen Solly garments, known for their contemporary style at the workplace.

Bipasha Basu, Miniisha Lamba, Raj Babbar and Kay Kay Menon are shown wearing the Allen Solly brand throughout the movie. The movie is about corporate houses and the lives they lead. With the style statement Allen Solly has c;reated in the corporate world, it was the perfect fashion brand to help give authenticity and power to the characters in the movie. Suits, casuals, trousers, skirts, tops, handbags and glasses are a few of the Allen Solly products used by the cast of Corporate. As it has turned out, Allen Solly has been able to successfully c;reate an impact on the overall look of the film and its characters, including leading lady Bipasha Basu.

Referring to their tie-up with the movie Corporate, Mr. Hemchandra Javeri, President, Madura Garments said, "It is prestigious to be associated with the movie Corporate. The characters portrayed in the movie are youthful, achievers and trendsetters. The look for the film has been specially c;reated by Allen Solly and fits the image of the characters perfectly".

Commenting on the alliance with Allen Solly, Priti Shahani, head - marketing states,"The brand, Allen Solly was the right fit for the movie and the placement was a great way for the brand to showcase their line of formal attire for men as well as women. The placement is woven seamlessly in to the movie's storyline adding to the creative process".

Sahara One Motion Pictures, the producers of the movie, have gained recognition in the film industry with enormous success of their recent ventures like Hanuman, Page 3, Sarkar and Maalamaal Weekly. Sahara One Motion Pictures have supported upcoming and national award winning directors in expressing fresh and innovative concepts. Corporate is an expression of the aspirations of a large number of Indians vying to get into the corporate world. Allen Solly, which stands for unconventionality, has c;reated an impact on the look and feel of the film, making it appealing to a modern, contemporary audience.

The Allen Solly brand comes to you from Madura Garments, an Aditya Birla Group company. It scores high in terms of popularity among the corporate groups with its concept of unconventional and relaxed corporate dressing.