- English
Aditya Birla Fashion Retail Ltd (ABFRL) – India's first billion-dollar pure play fashion powerhouse – has been defining fashion for India's youth and the fashion conscious. From lifestyle and work wear brands to casuals, ceremonial, party wear and even ethnic Indian wear, ABFRL's portfolio includes some of the most aspirational brands of the country.
ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, following the merger of Aditya Birla Nuvo Ltd's (ABNL) Madura Fashion division and ABNL's subsidiaries, Pantaloons Fashion and Retail and Madura Fashion & Lifestyle in May 2015.
Fashion in numbers
- रु.5,249
crore revenue - 22,000+
employees - 3,212
stores - 850+
city wide network - 8.4
million sq.ft. area
Defining fashion
ABFRL's portfolio includes some of India's most iconic brands.
Lifestyle Brands
-
Louis Phiippe
A Louis Philippe product is born when fine craftsmanship meets the mark of excellence. The brand has been adorning men with impeccable taste and refined luxury.
-
Van Heusen
The most preferred work wear brand in India, the brand straddles effortlessly across categories including casuals, ceremonial and party wear.
-
Allen Solly
The go-to brand for unconventional and versatile fashion, Allen Solly offers a versatile collection ranging from business casuals to denims to fusion. It is also a pioneer in western wear for women in India.
-
Peter England
The brand redefines style attitude and comfort through its unparalleled range of shirts, trousers, denims and blazers and t-shirts
Pantaloons
-
Pantaloons
With more than 340 large format stores, the brand has emerged as one of India's most preferred fast fashion destinations among large retail format stores. It offers fashionable clothing and accessories with superior quality and freshness to the Indian middle class consumers.
-
Pantaloons
With more than 340 large format stores, the brand has emerged as one of India's most preferred fast fashion destinations among large retail format stores. It offers fashionable clothing and accessories with superior quality and freshness to the Indian middle class consumers.
Super Premium Brands
-
The Collective
A style mentor for customers, The Collective houses the biggest and most exclusive names in global fashion under one roof.
-
Ralph Lauren
A lifestyle brand that is known for attention to detail, fine quality and timeless design.
-
Ted Baker
Focus on quality and attention to details coupled with quirky and fun British sense of humour has made the brand popular among the youth.
-
Hackett London
Luxury clothing that epitomises both vintage and modern British menswear.
-
Fred Perry
A perfect blend between sportswear and street fashion, the designs are simple with a streamlined silhouette with a focus on lightweight functionality.
-
Simon Carter
A quintessential British brand, Simon Carter's uniqueness is embossed in its quirky yet sophisticated and stylish designs straddling full range of men's clothing and accessories.
Youth Western Wear
Innerwear, Athleisure
and Active Wear
Recently Partnered Brands
-
Reebok (Sportswear)
A marquee global sports, athletic and lifestyle brand. The long-term licensing agreement with Authentic Brands Group (ABG), which owns the brand, grants Aditya Birla Fashion and Retail exclusive rights to distribute and sell Reebok products in India and other ASEAN countries.
-
Masaba
The young and vibrant brand, Masaba, has built an aspirational and innovative portfolio of products across the fashion, beauty and accessories categories for the digital-first gen-next.
Branded Ethnic Wear
-
Jaypore
India's leading destination for crafts-based and artisanal products across womenswear, menswear exquisite jewellery and home. The brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle.
-
TASVA
Launched 'TASVA' a Premium Men's ethnic wear brand in partnership with India's ace designer, Tarun Tahiliani.
-
Marigold Lane
Launched Marigold Lane, a women's apparel brand in the premium ethnic wear segment.
Strategic Partnerships
-
Sabyasachi
Deeply rooted in the rich Indian heritage, the brand aspires to become India's first global luxury fashion brand. It offers bridal wear, ethnic wear, handcrafted jewellery and accessories.
-
Tarun Tahiliani
A renowned couturier in the Indian ethnic wear category, the brand offers affordable premium men's ethnic wear.
-
Shantanu & Nikhil
The signature drape creators for men in India, Shantanu & Nikhil have added a sense of liberation to structure Indian ceremonial wear with iconic silhouettes.
Making
fashion
sustainable
ABFRL embarked on its sustainability journey 'ReEarth – For Our Tomorrow' in the financial year 2012-2013 with focus on operations, seeking to restore the balance between natural and business ecosystems.
It witnessed significant achievements across the defined Mission 2020 targets and the financial year 2020-2021 marks a successful transition to Sustainability 2.0 from 'Process-led to Product-led', with a focus on product design and development, customer centricity and supply chain.
The five-year roadmap (2021 – 2025), aims to achieve ambitious sustainability targets and business goals while balancing risks and opportunities for all relevant ESG initiatives. This transition shall embed sustainability across the whole spectrum of design development, supply chain and consumer end of use for product life cycle.
Aditya Birla Fashion and Retail Ltd. has retained the prestigious 'Asia's Most Sustainable Company' in the textiles, apparels and luxury goods industry by S&P Global CSA for the year 2021.
Water positive across our facilities
~10 lakh sq. ft. built environment certified under green building rating systems
Net Zero Energy Building certification for select facilities
Zero waste to landfill across operations ensuring 100%traceability of waste disposed
34% renewable energy across operations
40% of products by volume have at least 1 sustainability attribute