A home is more than just bricks and mortar. It's a reflection of our personalities, a canvas for our dreams, and a sanctuary for the soul. Aditya Birla Group understands the importance of creating a space that inspires and uplifts. The group’s diverse businesses and brands are woven into the very fabric of Indian homes, with a wide range of products and initiatives that cater to every taste, style and budget. Let’s look at some Group businesses that have been helping Indians turn their houses into homes.

Celebrating heritage with Aadyam Handwoven

Aditya Birla Group’s social enterprise, Aadyam Handwoven, empowers weaving communities across India by sourcing and curating beautiful, handcrafted rugs, bedspreads, curtains, and table linen, ensuring that tradition meets modern sensibilities. Every Aadyam product is not just a home décor piece, it's a story whispered through generations of artisanal craft. The platform collaborates with skilled artisans to craft exquisite products each season. By blending international trends with rich traditional heritage, Aadyam aims to create captivating pieces that resonate globally, helping provide the right audience for these crafts. The organisation believes in fusing contemporary design with time-honoured techniques allowing for preservation of the essence of intricate crafts, bringing it to contemporary homes.

Turning walls into canvases with Birla Opus

Launched in 2024, Birla Opus- the Group’s decorative paints venture, market offers a world-class colour palette to transform bare walls into vibrant expressions for home owners. With 145+ products and 1200+ SKUs across water-based paints, enamel paints, wood finishes, waterproofing and wallpapers, Birla Opus has brought to market a comprehensive range of premium house décor products. In addition, Birla Opus offers the widest range of 2,300+ tintable colour choices including 216 iconic Indian colours. To further support its ambition of becoming a leading player in the paints segment within the next few years, Birla Opus has set up a dedicated research and development facility in Maharashtra. Leveraging the prestige and trust built by Aditya Birla Group, the business endeavours to cater to India’s growing demand for high-quality paint and home décor products, creating value for homeowners across the nation.

Sustainable home décor with Aditya Birla Yarn and Birla Cellulose Liva Home

One of the leading producers of industrial yarns, Aditya Birla Yarn leverages its expertise to create high-quality, nature-based fabrics that are perfect for crafting exquisite home textile products. The commitment to both sustainability and quality empowers businesses to create eco-conscious home décor products. By partnering with Aditya Birla Yarn, manufacturers can offer their customers a guilt-free choice – home textiles that are kind to the planet and a delight to live with.

Liva Home by Birla Cellulose offers the same brand promise – nature-based, high-quality fabric manufactured through an accredited value chain ensuring responsible sourcing and manufacturing practices at every step. Liva Home stands for luxurious home textile products that promise to pamper customers with its dreamy softness. Their product portfolio includes bath linen, floor rugs, kitchen linen and living room linen.

Exploring artisanal treasures with Jaypore

Aditya Birla Fashion and Retail’s Jaypore curates artisanal home décor that is rooted in India’s rich heritage. From handcrafted furniture and lighting to exquisite kitchenware and décor, Jaypore brings the magic of local craftsmanship to global audiences, offering a unique blend of tradition and contemporary aesthetics. In addition to artisanal home linen, Jaypore sells kitchen and dining products, drinkware, décor items, and furniture.

By blending tradition with innovation, sustainability with style, and heritage with modernity, Aditya Birla Group has created a diverse ecosystem that caters to the evolving aspirations of homeowners. Indian homeowners are aware of global trends and want to combine it with Indian aesthetics. From the soulful artistry of Aadyam to the vibrant colours of Birla Opus, the eco-conscious offerings of Aditya Birla Yarn and Liva Home, and the curated elegance of Jaypore, the Group’s initiatives are transforming houses into homes that resonate with the heart and soul of India.