Building solutions for health and well-being

Aditya Birla Group recognises health and well-being as critical to a nation’s social and economic development. Here are eight ways in which its innovative solutions, businesses, and institutions contribute to this noble mission.

Safeguards life-saving medication

Aluminium foil continues to be the preferred packaging material for pharmaceutical companies as it provides an impenetrable barrier to moisture, oxygen, light, and other microorganisms.

Hindalco, the metals flagship of the Group, manufactures a diverse range of aluminium foil stock, including closure caps and laminated foil. Its dedicated foil plant in Mouda, Maharashtra is a leading contributor in this domain, producing over 30% of the total pharmaceutical foil in India.

Incentivises healthier living

Research indicates that a sedentary lifestyle can increase one’s risk of developing diabetes and cardiovascular diseases. To address this, Aditya Birla Health Insurance Co. Limited, a subsidiary of Aditya Birla Capital, launched a unique health plan called Activ Health + Multiply Fit Combo in September 2022.

Unlike traditional health insurance plans, this plan goes beyond mere coverage by rewarding customers for engaging in healthy behaviours and leading an active lifestyle. Through its in-built reward mechanism, customers can earn back up to 30% of their premium.

Makes clothing resistant to microbes

Grasim's Birla Cellulose is a global leader in Viscose Staple Fibre (VSF). Its fibres are of natural origin and possess excellent moisture absorption properties, making them ideal for a wide range of apparel and home textile applications.

Birla Cellulose also offers a specialty range of antimicrobial fibres that inhibit the growth of disease-carrying microbes on the fabric.

Makes food deliveries safer

Perhaps the most widely known application of aluminium foil is to preserve the freshness of food. Aluminium is one of the least reactive metals and is an excellent conductor of heat, making it ideal for safely wrapping food and keeping it warm for extended periods.

Hindalco’s kitchen foil brands, Freshwrapp and Superwrap, have become household staples in India. The company also manufactures semi-rigid aluminium containers, widely used by restaurants and food takeaway services across the country.

Nourishes the soil

Nutrition plays an important role in community health. However, the nutritional value of food is largely dependent on the quality of soil in which it was grown. Hindalco manufactures phosphatic fertilisers under the brand name Birla Balwan, which are widely used by farmers in several states to improve their crop yields.

Phosphorus is a critical nutrient for soil health and is involved in several plant physiological processes, including photosynthesis, cell division, and energy transfer.

Creates a sanitary world

Aditya Birla Chemicals offers a wide range of solutions for various industries, including water treatment, disinfection, sanitisation, and food preservation. Its food preservatives portfolio includes Gusto, Pearl, and Sodium Metabisulphite. The company also manufactures water disinfectants such as Calcium Hypochlorite and VYTALPOOL-18.

Protects homes from extreme weather

Offered by Hindalco, Eternia is a range of modern aluminium windows made using a patented alloy called Duranium. What sets them apart is the fact that they are WiWA certified, which means they have undergone independent testing to ensure they can effectively shield homes from extreme weather conditions, such as heavy rains, strong winds, and excessive noise.

These new-age windows can add a sleek look to any home as well as protect it from the harmful elements of nature, particularly dust, which is a leading cause of allergies in India.

Provides best-in-class healthcare

Aditya Birla Memorial Hospital is a multi-specialty hospital in Pune, Maharashtra with 500 beds, 152 ICU beds, 13 operation theatres, and a flat panel catheterisation laboratory.

In 2016, the hospital launched an advanced cancer care centre featuring world-class infrastructural facilities. The hospital aims to provide compassionate, affordable, and quality healthcare to every section of society.

Aditya Birla Group constantly endeavours to build a safer and healthier world by driving research-led innovation across all businesses. Moving forward, Aditya Birla Group remains committed to prioritising initiatives that further enhance the health and well-being of communities worldwide.