21 ways in which ABFRL is styling the aspirational Indian

Aditya Birla Fashion and Retail Limited (ABFRL) brings the best of style to the market, making it the leading retail fashion powerhouse in India. With a portfolio that includes many of India's most popular and prominent fashion brands, ABFRL has positioned itself as a strong brand in the fashion space serving the apparel needs of men, women and children.

For over two decades, ABFRL has been helping Indians look and feel their best with a wide selection of options for every occasion, from formal events to casual outings and everything in between. There is something for every fashion lover! Here are 21 ways in which ABFRL stays as the go-to choice for the aspirational Indian.

Louis Philippe

Louis Philippe is a premium menswear brand in India, known for its high-quality apparel, footwear, and accessories. Synonymous with elegance, the brand is known for its fine fabrics and craftsmanship. Among Louis Philippe's leading signature collections are LP Sport, PermaPress, and Gods and Kings, each offering stylish options for the modern man.

Van Heusen

With signature collections such as Durapress, Movelabs, and World Wear under its belt, Van Heusen is India's leading premium lifestyle brand for the modern professional, offering a wide range of workwear, casual wear, ceremonial wear and activewear.

Allen Solly

Allen Solly is the go-to brand for fashionable and versatile workwear. Known for its innovative approach to corporate fashion, the brand ditches traditional blacks, greys, and whites in favour of more playful and colourful options. From office attire to casual wear, Allen Solly helps young professionals express their personal style while maintaining a professional image.

Peter England

Peter England is one of the most loved menswear brands in India offering a wide selection of highly curated looks for every style and occasion. Along with crisp formal shirts, suits, jackets, and trousers, it also offers a highly eclectic line of casual wear, including washed cotton shirts, denim, cargo bottoms, graphic tees, polos and winter wear.

Pantaloons

Pantaloons is vibrant, expressive, and fun-loving brand that speaks to fashion-forward millennials. Through its wide range of ethnic and western wear for men, women and children, the brand delivers an exciting shopping experience for consumers all over India.

American Eagle

American Eagle is an iconic global denim brand that values individuality, freedom, and self-expression. Aimed at youth, the brand is both inclusive and empowering. Some of its signature collections are Airflex Jeans, Athletic Fit Jeans, Artist Flare Jeans, and Jeggings.

Forever 21

Forever 21 is the go-to destination for millennials and Gen Z seeking accessible runway styles. The brand makes fashion more inclusive and accessible to people of all colours, shapes, and sizes. Its customers are encouraged to have fun, express themselves, and remain authentic to who they are.

Simon Carter

Simon Carter is a quintessential British menswear brand known for its quirky and sophisticated designs. It celebrates the spirit of eccentricity and curiosity through a playful mix of prints and colours, making it the perfect choice for those looking to stand out in style.

The Collective

The Collective is India's first luxury multi-retail brand, offering a unique selection of exclusive global fashion brands under one roof. The brand helps its customers discover the best, most sought-after brands in the world.

Ralph Lauren

Ralph Lauren is a leading lifestyle brand offering apparel, accessories, fragrance collections, and home furnishings. Ralph Lauren is the go-to choice for those seeking sophistication and style through fine quality and timeless design.

Hackett London

Hackett London is a quintessential British menswear brand known for its exquisite tailoring and diverse wardrobe of separates. Hackett London offers the modern man a wide range of clothing from classic suits to trendy casual wear.

Ted Baker

Ted Baker is a premier fashion and lifestyle brand known for its quality designs, attention to detail, and playful humour. The brand offers a mix of traditional and modern fashion that includes both formal and casual wear.

Fred Perry

Fred Perry has brought practical, well-fitted sports apparel to the fashion world. With a focus on simplicity, lightweight functionality, and a streamlined silhouette, the brand has mastered the art of blending sportswear and street fashion.

Sabyasachi

Sabyasachi has emerged as a leading cultural voice in India, known for its unique blend of modern fashion and artisanal craftsmanship. It offers a range of designer ethnic wear for men and women and is on its path to becoming the first global luxury house out of India.

TASVA

TASVA offers high-quality, sophisticated Indian wear for men at accessible price points. The brand combines innovation and tradition with state-of-the-art tailoring. TASVA's occasion wear includes a variety of options such as kurtas, achkans, bandhgalas, jodhpuris, sherwanis, and accessories like shawls, stoles, and shoes.

Celebration Wear by S&N

Celebration Wear by S&N is a modern bridge-to-luxury brand that combines traditional design with a touch of the millennial spirit. The brand promotes a youthful, sartorial, and gender-neutral style that is proudly Indian.

House of Masaba

The House of Masaba is a bridge-to-luxury label offering Pret, Indian and Indo-Western outfits for all ages. With a reputation as the 'House of Prints', the brand transforms classic ensembles with quirky motifs, making it the perfect choice for traditional consumers with modern sensibilities.

Jaypore

Jaypore is India's leading destination for authentic craft-based and artisanal products across women’s and men's wear, jewellery, home decor. The brand is committed to reviving and preserving traditional artisanal products for modern lifestyles, and curates its exquisite collections from over 70 craft clusters.

Marigold Lane

Marigold Lane effortlessly blends tradition and modernity through unique prints, contemporary silhouettes, and versatile bespoke designs. With a carefully curated range of colours, textures, and aesthetics, every article of clothing can be worn to suit the wearer’s individual style and mood.

Reebok

In the sportswear category, through a strategic tie-up with Reebok, ABFRL owns the exclusive rights to distribute and sell Reebok products in India and South-east Asia.

TMRW

With the launch of TMRW — India’s largest portfolio of technology-led digital-first D2C lifestyle brands — ABFRL is all set to disrupt the fashion and lifestyle market. It has recently partnered with eight lifestyle brands which include:

• Berrylush - women’s western wear  
• Bewakoof - casual and expressive wear
• Juneberry - women’s casual and western wear
• Natilene - occasion wear for teenaged girls
• Nauti Nati - kid’s wear
• Nobero - athleisure and active wear  
• Urbano - casual and denim wear
• Veirdo - casual wear and fast fashion

Apart from luxury and lifestyle brands, the ABFRL portfolio also includes innerwear, athleisure and activewear. For instance, Van Heusen's athleisure, active and lounge ranges are versatile combination of comfort, style and functional features that cater to the ever changing lifestyle demands of today's consumers.

Source: ABFRL website