Unveiling our guiding principles
Discover the principles that steer and define our collective endeavours in the pursuit of excellence and innovation.
Our Vision
To be a premium global conglomerate with a clear focus on each of the businesses.
Our Mission
To deliver superior value to our customers, shareholders, employees, and society at large.
Our Values
Integrity
Acting and making decisions in a fair and honest manner, upholding the highest standards of professionalism, and being recognized for doing so. For us, integrity encompasses not only financial and intellectual integrity but also all other commonly understood forms.
Commitment
Building on the foundation of integrity, we do everything necessary to deliver value to all stakeholders. This includes being accountable for our actions and decisions, as well as those of our team and the organisation for which we are responsible.
Passion
Fuelled by an energetic, intuitive zeal that stems from emotional engagement with the organisation, making work a source of joy and inspiring every individual to give their best. We pursue goals and objectives voluntarily, spontaneously, and relentlessly with the highest level of energy and enthusiasm.
Seamlessness
Collaborating and working together across functional groups, hierarchies, businesses, and geographies. We leverage diverse competencies and perspectives to harness the benefits of synergy while promoting organisational unity through sharing and collaborative efforts.
Speed
Responding to both internal and external customers with a sense of urgency. We continually strive to complete tasks ahead of deadlines and choose the most effective rhythm to optimise organisational efficiencies.
"Our values provide us with our roots, and they provide us with our wings."
Mr. Kumar Mangalam Birla
Chairman, Aditya Birla Group