The Collective: Redefining luxury shopping in India

A new, emerging landscape

In the last decade, we have seen a dynamic change unfold in the relationship between the Indian consumer and the luxury industry, specifically, in the apparel space.

International luxury brands are redefining the luxury shopping experience with unique, experiential retail spaces. In addition, the arrival of iconic shopping destinations across key metros has made international luxury brands like like Bulgari, Hermes, Cartier, and Emporio Armani accessible to the informed, luxe Indian shopper.

Driving this layered and ever-evolving Indian luxury consumer ecosystem is an increase in the country’s spending power and changing cultural dynamics, across diverse social landscapes. At the forefront of this transformation is Aditya Birla Group, a conglomerate that has been instrumental in shaping India’s premium fashion landscape Underlying the modern consumer’s growing sense of self-expression and individuality is young India’s spirit of ambition and aspiration!

The growing appetite for luxury finds a destination

Today, India’s rising new generation aspires to embody an unparalleled curated experience. Iconic brands, and stylish wardrobes reflect their evolving tastes and global outlook. And amidst this evolution, the need for a one-stop center for luxury retail has grown significantly.

The Collective, a premium, luxury offering from Aditya Birla Fashion and Retail Ltd. (ABFRL) is a one-stop destination bringing global luxury fashion to India’s discerning consumers. Featuring over 100 of the world's best and international brands fashion brands like Ralph Lauren, Hackett London, Prada, and Karl Lagerfeld, under one roof, The Collective redefines the Indian high-fashion experience, with style and sophistication.

For instance, its apparel offerings cover all wardrobe needs from dormal to semi formal, to casual and active wear from iconic brands like Armani Jeans, Armani Collezioni, Versace Collection, Versace Jeans, Hugo Boss, True Religion, Vivienne Westwood, Lagerfeld and McQ Alexander McQueen and more.

The extensive collection of accessories includes fashion watches, cufflinks, shoes, ties, belts, leather products, jewelry and sunglasses to create a perfect ensemble. The accessory brands repertoire includes celebrated names such as Love Moschino, Tateossian, Michael Kors and Lulu Guinness and more.  
 

How ABFRL is leading the charge

ABFRL’s leadership in India’s fashion landscape stems from years of expertise and a commitment to delivering exceptional retail experiences. The Collective’s integration of premium service, curated collections, and omnichannel retailing sets it apart in the luxury segment.

A peek into The Collective’s brand universe

Prada

From this chic Italian luxury fashion house, The Collective offers a range of stylish, unmistakable signature sunglasses and their distinct collection of exclusive fragrances.

Karl Lagerfeld

The signature KARL LAGERFELD aesthetic combines Parisian streetwear classics with a rock-chic attitude. Explore dapper lapel-collar blazers with a tailored silhouette, padded hooded jackets and exclusive KL printed scarves.

Michael Kors

The Collective brings the award-winnign aesthetic of Micheal Kors with luxury accessories and ready-to-wear range. Shop accessories, watches, eyewear, and a full line of fragrance products.

Moschino Couture

Over-the-top and camp — Moschino Couture’s range of ready-to-wear, handbags, and fashion accessories are for those with an especially elevated avant-garde style! Explore a range of casual dresses, tulle tops, and fleece sweatshirts.

Vivienne Westwood

Step into the Westwood World. From Dame Vivienne Westwood’s label, modern punk and new-wave fashion is brought to the mainstream! The Collective offers a range of chic tartan blazers, printed sweatshirts, and handbags with all things punk, graffiti, and orbs! Add to that a range of accessories from belts to pendants and bas relief earrings.     
 

The future of accessible luxury 

As this burgeoning landscape evolves, The Collective bridges the vital gap of accessibility between global brands and Indian consumers. But with that, it is also reimagining the shopping experience for a new generation of buyers.      
The Collective represents more than a destination—it embodies a lifestyle that resonates with modern aspirations. It is made for those with a taste for the haute-couture, and the joy of indulgence! 

To know more, visit: https://www.thecollective.in/