Breaking Barriers
At the age of 16, Shri G.D. Birla started to display keen
business acumen. He defied his family's wishes, ventured
beyond the traditional family trading business and – in a
bold move – established the Birla Jute Manufacturing Co.
Ltd. in 1919. Not only did he face resistance from his
family, but the British government, fearing competition
from local industry, threw obstacles in his path. However,
his resolve and determination overcame these challenges.