Give me more.

"Our mission is to change the way people shop. We will give them more., "says Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group.

This statement clearly articulates what Indian consumers can expect of the more. chain of stores from Aditya Birla Retail Limited.

The more. brand of stores has been currently launched through the supermarket format, more. for you.

So what will more. for you deliver to its shoppers?

The more. for you advantage: more. promises a world-class pleasurable shopping experience to Indian consumers in their very own neighbourhood. more. quality, more. variety, more. convenience and more. value are the four delivery cornerstones of the more. chain of supermarket stores.

more. quality

Every product at more. goes through a thorough quality check process ensuring 100 per cent more. satisfaction.

more. variety

Apart from a large range of national brands, shoppers will also find a section called the Best of India, which is an assortment of unique products sourced from across India.

The wide range of fresh fruits and vegetables along with private label offerings under brand names Value, s;elect and Premium ensure that more. variety is a promise delivered across the store.

more. convenience

Convenient locations within easy reach of consumers and a neat, cheerful and friendly layout, enough aisle space, signage that speaks the consumer''s language aiding in identifying what she has come to shop for easily, all go a long way in ensuring more. convenience.

more. value

more. promises best in market pricing. Linking up directly with farmers to source fresh fruits, vegetables and staples ensure great quality as well as great price. Add to this, the membership program Clubmore., which provides convenience, customised shopping solutions and savings, and the more. value promise becomes all the more evident.

The more. brand was successfully launched to representatives of media at a press conference chaired by the Chairman, Mr. Kumar Mangalam Birla, at the Trident-Hilton rooftop in Mumbai.

Subsequently, the first supermarket was launched in Pune on 31 May 2007 to a phenomenal response from consumers right from day one. With glowing and positive feedback from consumers, more. stores are all set to take the market by storm.

The more. chain of stores are being launched across the country with an aggressive roll-out plan, starting with Pune. By March 2008, more. will be in place across various cities in India.

more. for you locations in Pune

Viman Nagar

Gera Emporium, Survey No: 206/3/1 
Off Nagar Road, Opp. Giga Space 
Viman Nagar, Pune 411 014

Padmavati

Natraj Residency, Survey No . 11/1A 
Opp. Shiv Chatrapati Shivaji Maharaj Krida Sankul Padmavati, 
Chavan Nagar, 
Pune 411 009

Nigdi

Shop No: 1-4, Kohinoor Classy Marvel 
Behind Bakti Shakti Chowk, 
Pradhikaran, Nigdi, Pune 411 044

"We look forward to receiving your feedback on this article. Share your comments with us at: webfeedback@adityabirla.com"