The 'Good' and the Best:
Highlights from the Aditya Birla universe
#StoriesFrom2024
The year of opportunity
A year filled with promise, progress, and resilience. We embraced challenges, honoured enduring values, and continued to be a force for good.
Table of Contents








#1 Milestones
Big news from our businesses

Vi’s Bold Move: Raising $2.2 Billion to Power the Future
In a landmark financial achievement, Vodafone Idea (Vi) has successfully executed one of India’s largest Follow-on Public Offers (FPO), raising a staggering INR 18,000 crore ($2.2 billion). This pivotal move underscores Vi’s commitment to enhancing its financial resilience and future growth trajectory.

A Force for Good
Aditya Birla Group unveils its new positioning statement with "A Force for Good" campaign.

Hindalco Industries welcomes Ananya Birla and Aryaman Birla as company directors
Hindalco Industries has appointed Ananya and Aryaman Vikram Birla as Directors on its Board. Their diverse business expertise and contemporary insights are set to bring fresh perspectives and strategic acumen to the company.

Cementing Success: 150 million MTPA unlocked
UltraTech Cement crossed 150 metric tonnes per annum (MTPA) in cement production capacity; enroute its goal of 200 million by 2027. The Group’s consolidated market capitalization crosses $100 bn mark.

The Gold Standard: Indriya Jewels launched in 7 cities
Aditya Birla Group launches Indriya with 11 stores across seven cities in India. With an investment of Rs 5000 crore in the branded jewellery sector, Indriya plans to take the market by storm aiming to be among the top 3 players in the jewellery market in the next five years.

Essel Mining completes 75 years of unearthing success
Essel Mining & Industries marks 75 years of pioneering advancements in mining, sustainability, and renewable energy, solidifying its position as a leader in natural resource management.

Weaving a new home: Century Textiles is now Aditya Birla Real Estate
Century Textiles & Industries gets a completely new rebrand as Aditya Birla Real Estate. This marks a new chapter in the Group’s journey to redefine the real estate landscape with innovation and sustainability. While it has been focused on projects in MMR, Bengaluru, NCR, and Pune, it has now expanded its reach to Dubai

Birla Carbon marks 25 years of riding the Hallyu!
Birla Carbon celebrates 25 years of its operations in Korea. The milestone highlights the company’s commitment to sustainable growth, innovation, and fostering strong partnerships within the region’s industrial landscape.

History MET fashion icon
Sabyasachi makes history as the first Indian Designer to grace the MET Carpet.

Sprinting past milestones: Birla Pivot crosses Rs 1,000 cr revenue
In just one year of operations, Birla Pivot surpasses Rs 1,000 crore revenue and becomes fastest growing entity in the B2B e-commerce space.
#2 New Products
New product launches & expansions

Birla Opus Paints launched its fourth manufacturing unit in Chamrajnagar, Karnataka. Now, India's second-largest decorative paints manufacturer, Birla Opus inaugurates its fully automated plant which has a total production capacity of 180 million litres per annum (MLPA). This takes the total production capacity of Birla Opus Paints across its four units to 866 MLPA.

Grasim Industries has introduced EcoSodium, an eco-friendly sodium sulfate solution designed to minimise environmental impact in textile processing. Aligned with its sustainability goals, this innovation supports greener manufacturing practices while delivering high-quality results for the industry.

Aditya Birla Capital launches the ABCD app, a one-stop solution integrating UPI, insurance, investments, bill payments, and taxes. Designed to simplify financial management, the app promises seamless convenience and innovation for users

Hindalco Industries plans a significant expansion with investments up to $ 10 billion. These projects include expansions in aluminium and copper smelters, a new alumina refinery, a Flat Rolling Product (FRP) plant, and two copper projects in Dahej, Gujarat which includes and electronic waste recycling facility.

Birla Estates will develop a premium luxury residential project in Gurugram with an expected revenue of ₹5,000 crore. The project aligns with the company’s vision of delivering high-quality, innovative, high-end luxury housing solutions.

Birla Carbon expands its Continua™ portfolio with the launch of Continua™ 8030 SCM (Sustainable Carbonaceous Material) designed to specifically address sustainability needs in India and Asia. This innovation underlines Birla Carbon's commitment to embedding circularity in solutions and forging global partnerships to support sustainability goals.

Aditya Birla's jewellery brand, Indriya launches a stunning new diamond collection. This exquisite range celebrates the enduring bond between a woman and her jewellery, blending exceptional craftsmanship with unparalleled beauty. Each piece transforms raw diamonds into dazzling masterpieces, reflecting Indriya's commitment to artistry and sophistication.
#3 Business Expansions
Growing our footprint

ABG Unveils Major Investments: ₹5,000 Cr in West Bengal, ₹50,000 Cr in Rajasthan, ₹800 Cr in Maharashtra spanning across multiple sectors like renewable energy, telecom, cement, and retail.

Birla Opus Paints aggressively expands its distribution from North to West and South India by 300 towns in just six months of launch. Using a combination of trade expos and innovative offers to paint dealers, Birla Opus is seizing the market by storm. Their goal is to turn profitable within three years of launch.

In what is labelled as a battle for cement dominance in India, UltraTech makes a bid for top cement maker in South Asia by buying stake worth $228 million in India Cements. This investment will help safeguard UltraTech's holdings in South India against the Adani group.

Hindalco Industries to invest over ₹25,000 crore in Odisha, expanding its alumina refinery in Rayagada and aluminium smelter capacity in Sambalpur. The projects aim to generate thousands of jobs while solidifying Odisha’s position as a hub for the aluminium industry. These investments highlight Hindalco's commitment to leveraging Odisha's resource potential.

ABFRL announces plans to acquire a stake in Universal Sportsbiz Pvt. Ltd. (USPL), the company behind Virat Kohli's Wrogn. This move will strengthen ABFRL's position in the casual and youth-centric fashion segment.

ABFRL brands, Louis Philippe and Van Heusen expand their global presence with flagship stores in Qatar, in partnership with HK Group. The stores aim to enhance retail experiences across the GCC region. This move reflects their commitment to bolstering international outreach and redefining luxury fashion in the Land of Eternal Sunshine.

Novelis, the world leader in aluminium rolling and recycling has invested $90 million to boost its recycling capacity at its UK plant. This will help increase its capacity for Used Beverage Cans to a level where it will double its current output.

Aditya Birla Chemical gets a major boost to the production of epoxy resins with the inauguration of a new project at the plant in Vilayat, Gujarat. This expansion increases the epoxy resin production capacity by 123,000 tonnes bringing the total capacity to 246,000 tonnes. This makes Aditya Birla Chemicals the leading producer of epoxy resins in India.

Aditya Birla Chemicals inaugurates an R&D and Application Development Centre in Germany. With state-of-the-art equipment to provide pioneering customise solutions, this 270 sqmt facility is set to revolutionise the industry.

Birla Carbon plans to boost its carbon black production capacity by over 240 KMT through greenfield expansions in Niadupet, Andhra Pradesh and Rayong, Thailand. Driven by the company's purpose, 'To Share the Strength', this initiative will support growing market demand and strengthen its position as a global leader in carbon black solutions.

Aditya Birla New Age Hospitality (ABNAH) opens Waarsa, at Mumbai's NCPA. Waarsa, headed by culinary directory Rahul Akerkar and chef Mukhtar Qureshi will showcase Awadh's rich culinary tradition.

Birla Estates announces significant advancements in its real estate portfolio with a GDV of $ 6.5 billion. The company has joined hands with LGCPL Group to co-develop a luxury residential project in Noida, strengthening its presence in the high-end property market. It has also acquired a 24.5-acre plot in Mumbai for ₹537.42 crore and a 16.5-acre land parcel in Pune’s Manjri, marking its commitment to growth in key urban areas. These strategic moves reflect Birla Estates' ambitious vision for premium realty development across India.

Century Textiles & Industries Ltd strengthens its position as a real estate player by launching residential projects worth Rs 12,000 crores. The company plans to focus on four key metro areas -- MMR, NCR, Bengaluru, and Pune.

Aditya Birla Ventures increases its presence in the tech and innovation space by investing in four promising startups -- Mokobara, Digiyatra, UptimeAI, and Pixxel. These investments foster solutions in sustainable travel, digital infrastructure, AI-driven innovation, and space technology. This diverse portfolio underlines its commitment to investing in innovative startups that have the power to disrupt industries and drive sustainable growth.
#4 Campaigns
Creativity par excellence

The Group celebrates Gandhiji’s values with a unique rendition of Vaishnav Jan Toh, inspiring all to be change-makers through spoken word poetry and meaningful actions.

The Group’s nostalgic animation film, voiced by Vijay Raaz, promotes reuse, reduce, recycle, and restore, also marking the completion of its three-part, sustainability-focused campaign.

Birla Opus' TVC campaign encourages people to step away from the old and embrace innovative, sustainable, and future-ready paints.

Indriya unveils a new tvc campaign, showing the emotional bond between women and their jewellery, from raw diamonds to exquisite pieces.

With Shah Rukh Khan as brand ambassador, UltraTech showcases how strong infrastructure fuels India’s growth, connecting people, fostering progress, and improving lives.

WROGN's 'Love is Respect' campaign champions active love rooted in respect, inspiring a shift in how we view relationships
#5 Partnerships & Collaborations
Alliances for synergetic growth

Hindalco plans to support the Indian Coast Guard with indigenous marine-grade aluminium, a lighter, stronger material which will enable ships to sail in shallow waters

As world's second largest copper rods producer, Hindalco joins the International Copper Association to collaborate and develop the global copper value chain

Aditya Birla Capital steps up as a principal sponsor of the Indian Olympic Association at the Paris Games

Roz -- the ecofriendly clothing line launched by Birla Cellulose and Ka-Sha -- makes fashion circular and sustainable with products made out of cotton, pre-consumer waste and Birla Excel fibres

Aditya Birla Sun Life Insurance joins hands with IDFC First Bank to leverage the bank's extensive distribution network

ABFRL brand partners with US-based company Ingenuity to launch Jaypore's artisanal lifestyle collections in the US

Oscar-winning composer A.R. Rahman will create the musical score for Applause Entertainment's upcoming series “Gandhi”

Bewakoof.com, a TMRW brand from ABFRL, puts design tools in the hands of the customer through GenAI and Google Cloud

Thai Acrylic Fibre joins hands with FibreTrace for blockchain technology to track fibre’s origin and sustainable journey

Hindalco’s aluminium is used by IIT Madras’ Avishkar Hyperloop to build a vacuum-compatible track slated to revolutionise mobility
#6 Sustainability
Towards a greener tomorrow

Harvesting the rain bounty
The Group harvested about 98 million m3 of rainwater FY22 and FY23, i.e. about 39,000 Olympic-sized pools of water!

Untapping the wealth in waste
Birla Carbon repurposed 67% of its waste last year, giving it renewed value instead of sending it to the landfill.

Continua SCM delivers on climate action
Birla Carbon's Continua SCM rolls out a greener path for tyres, rubber products, coatings and more

Inaugurating first Asia Post Treatment Plant in India
Birla Carbon’s newly launched Asia Post Treatment plant in Patalganga, India enhances specialty carbon black production with advanced technology, boosting efficiency and sustainability for coatings and inks.

Accelerating towards green mobility
UltraTech introduces Electric Trucks to boost Green Mobility.

Greener cement using recycled waste
UltraTech Cement is co-processing 4.1 lakh tonnes of industrial waste and 1.59 lakh tonnes of municipal solid waste as alternative fuels, reducing raw material usage and environmental impact.

UltraTech Cement: Achieves 5x water-positive status
UltraTech Cement has achieved a 5x water-positive status in FY24, saving 105 million cubic meters of water significantly from FY23.

Hindalco takes a step towards sustainability in Odisha
Advancing towards its carbon neutrality goal, Novelis has signed a 10-year agreement for renewable energy fthat will reduce carbon emissions at German plants by 170 t CO2e

Reshaping tomorrow with today's scraps
Novelis' closed-loop recycling saves 90% energy and revives aluminum, also achieving 63% recycled content in FY24

Novelis powers up on sustainability
Advancing towards its carbon neutrality goal, Novelis has signed a 10-year agreement for renewable energy fthat will reduce carbon emissions at German plants by 170 t CO2e

Novelis raises the bar in recycling used cans
Novelis plans to invest 90 million USD to increase the recycling capacity for used aluminum beverage cans at its Latchford site in England.











#7 Awards & Titles
Recognitions that inspire us

Grasim recognised as a Sustainable Organisation at Times Now - Global Sustainability Alliance 2024

Chairman Kumar Mangalam Birla receives ICAI Hall of Fame Award

Kumar Mangalam Birla, Chairman, Aditya Birla Group named as ET Business Leader of the Year 2024

Vishakha Mulye, CEO of Aditya Birla Capital, named Businesswoman of the Year

Hindalco recognised among the Top 50 of India's Best Workplaces in Manufacturing 2024

UltraTech bags 3 gold and 2 silver medals at Indian Marketing Awards 2023

Hindalco in Top 10 of Great Place to Work 2024 list under Health and Wellness

Grasim's Domestic Textile Business wins platinum at GEEF Global Sustainability Award 2024

Grasim ranks #1 in BW BusinessWorld Most Respected Companies in Apparel/Textile Sector for FY23

Hindalco awarded the World's Most Sustainable Aluminium Company for the 5th consecutive year in 2024 S&P Global CSA rankings

Birla Cellulose retains highest Dark Green Shirt rating in Canopy Hot Button report 5th year in a row
#8 A Force for Good
Making doing good, our business

Aditya Birla Group x KBC: Aditya Birla Group collaborates with Kaun Banega Crorepati Season 16, unveiling their impactful Force for Good film with Amitabh Bachchan.

Aditya Birla Group partners with Rahul Dravid for a unique campaign during the India-Australia series, that supports cricket training for kids.
The dawn of the New Year inspires Aditya Birla Group to further
challenge barriers and shatter benchmarks. We strive to change lives
for the better and stand apart as a Responsbile Business.
#AForceForGood