Pantaloons, Jabong enter strategic tie-up

India’s leading fashion-retailer, Pantaloons forays into the e-tailing space with jabong.com

Pantaloons, the leading fashion-retailer in the country and Jabong.com, India’s leading online fashion destination have entered into a strategic tie-up, to retail its exclusive brands.

The partnership would combine the strengths of the two companies and boost sales by leveraging the enormous potential of online retail. Pantaloons'' leadership strength in the fashion-retail space and its vast portfolio of well-established exclusive brands would complement Jabong.com’s enormous reach to millions of online consumers.

With this association, Jabong.com would now be home to India’s most loved ethnic wear brands from Akkriti, Rangmanch, Trishaa as well as casual wear brands like Candies – New York, SF Jeans – San Frisco Jeans Co.

Women’s wear

• Ethnic wear — Akkriti, Rangmanch, Trishaa, Alto Moda
• Casual wear — Candies, SF Jeans, Honey, Alto Moda
• Formal wear — Annabelle
• Evening wear — Annabelle
• Active wear — Ajile

Men’s wear

• Casual wear — SF Jeans, Byford, Alto Moda
• Active wear — Ajile
• Evening wear — F Factor
• Ethnic wear — Akkriti

Kids wear

• Kids casual wear — Poppers, Chalk
   

Mr. Shital Mehta, CEO, Pantaloons, says, “We are happy to be associated with Jabong to reach out to millions of online consumers and are certain that our exclusive brands will do well because the collection offers the latest fashion at affordable prices.”

Commenting on the association, Mr. Arun Chandra Mohan, Founder and CEO, Jabong.com, said, “We are pleased that Pantaloons has decided to make their online debut through Jabong and this alliance will allow Pantaloons to reach out to the tier II and tier III market where Jabong has consolidated a strong position today.”