Textiles
Aditya Birla Group has a formidable presence in the textile industry through its multiple businesses under Grasim Industries Limited.
Grasim Industries Limited is the flagship company of Aditya Birla Group. It started as a textiles manufacturer in India in 1947. Today, it is a leading global player in VSF and the largest chemicals (Chlor-Alkali-s) player in India. It is also the largest cement producer and Diversified Financial Services (NBFC, Asset Management and Life Insurance) player in India through its subsidiaries UltraTech Cement and Aditya Birla Capital.
In textiles, Grasim Industries Limited is the holding company of Jaya Shree Textiles and the brand, Linen Club.
Jaya Shree Textiles, part of the illustrious Aditya Birla Group, is India's top linen brand manufacturing company. Set up in 1949, it is the first integrated Linen factory in the country with state-of-the-art facilities equipped with the latest spinning, weaving and finishing system from Switzerland and Italy. A leading player in the domestic linen and worsted yarn segment, the company has significantly revolutionised the Indian textile market by popularising 'linen' in India across a wide customer base with its brand "Linen Club".
Linen Club is the pioneer linen brand in India with over six decades of experience. A brand that is today inseparable from the paradigm of fine linen in India and the world. It has been at the forefront of developing the linen market and introducing this wonder fabric to the discerning Indian consumers.
Linen Club is the pioneer linen brand in India with over six decades of experience. A brand that is today inseparable from the paradigm of fine linen in India and the world. It has been at the forefront of developing the linen market and introducing this wonder fabric to the discerning Indian consumers.
Linen Club offers the widest range of designs and colours in the world. An accomplished in-house design team including internationally acclaimed Italian designers produce close to 1000 new designs every month. Linen Club’s fabric range includes fine and super fine linen fabrics, amongst the best in the world. Certified by the European Confederation of Linen and Hemp (CELC), the only European agro-industrial organization federating all the stages of production and transformation for linen & hemp, Linen Club has always prided itself for producing a superlative quality of linen fabric. Today, with 180+ exclusive brand outlets, Linen Club boasts of having the world’s largest retail chain in Linen.
Building on its reputation and its unmatched expertise in the field of linen, Linen Club has now forayed into Ready-to-Wear garments and accessories under the brand “Linen Club Studio”. Linen Club Studio range includes finely crafted Shirts, Trousers, Jackets, Kurtas, T-shirts and accessories.
