Paints

Paints is one of the latest sectoral forays of Aditya Birla Group.

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers decorative painting solutions to consumers in India.

Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes and wallpapers.

Birla Opus invested $1.2 billion to set up six strategically located, fully automated, integrated, and global scale manufacturing plants with a total commercial capacity of 1,332 MLPA (million litres per annum) - a quantum leap of 40% addition to the current industry capacity. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category.

Birla Opus has a current installed capacity of 1,096 MLPA across 5 manufacturing facilities— Panipat (Haryana), Ludhiana (Punjab), Cheyyar (Tamil Nadu), Chamarajanagar (Karnataka), and Mahad (Maharashtra). It’s sixth facility, in Kharagpur (West Bengal), is expected to commence production over the course of FY25. Through these Birla Opus offers the widest range of water-based paints, enamel paints, wood finishes, waterproofing and wallpapers.

All 6 manufacturing plants are fully sustainable with zero liquid discharge and equipped with 4th generation manufacturing technology to manage supply chain processes at lightning speed, zero defects and end-to-end traceability.

The brand also has a painting services brand, PaintCraft.