Jewellery

Aditya Birla Group forayed into branded jewellery retail business in 2024 with the launch of its brand, Indriya.

Rooted in Sanskrit, Indriya signifies strength and the power of the five senses—elements that drive our consciousness and shape our experiences. The brand's insignia, a graceful Female Gazelle, symbolises the senses and epitomises feminine beauty and elegance. Indriya is not just about our identity; it’s about celebrating the profound love women have for jewellery.

Indriya is a "New Age Jewellery" brand that transforms the jewellery experience for every Indian. With a projected 50% CAGR and 3x the industry growth over the next decade, Indirya aspires to become one of the top three jewellery retailers within the first five years of its launch, and potentially the largest direct-to-consumer retailer under Aditya Birla Group.

Indriya offers over 15,000 curated and 5,000 exclusive designs, crafted for various occasions. Currently Indriya has 19 stores across Delhi, Mumbai, Pune, Ahmedabad, Jaipur, Surat, Hyderabad, and Indore. It plans to open 100 stores across India by FY2026.