Digital Platforms

Aditya Birla Group ventured into the digital platforms sector with the launch of Birla Pivot, a B2B e-commerce platform in the building solutions space.  

Launched by the Group’s flagship entity, Grasim, the platform envisions itself as a comprehensive hub for all building material requirements and is poised to transform the way building materials are procured in India.

With over 150 brand partners and 18,000+ SKUs (stock keeping units), Birla Pivot is present in product categories including steel, cement, tiles & surfaces, ply & laminates, doors, windows, sanitary & bath fitting, among others. Additionally, the platform is exploring the launch of its own range of branded products in tiles, ply and doors categories that will strengthen its offerings.