TCNS
Aditya Birla Fashion and Retail Ltd (ABFRL) acquired a 51% stake in TCNS Clothing Co. Ltd in September 2023, making TCNS a subsidiary.
TCNS is a trailblazer in the fashion industry, dedicated to inspiring style and empowering women through its diverse range of women's apparel. With a strong track record of redefining the fashion landscape, the brand has witnessed and adapted to profound shifts in women's roles, aspirations and fashion choices over time.
Its success lies in its meticulous design, intricate craftsmanship, and commitment to quality. As women continue to play a prominent role in India's economic growth journey, the brands of TCNS are well-positioned to support their evolving fashion preferences and lifestyle choices.
Brand of TCNS
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Aurelia is a contemporary ethnic-wear brand for the woman who aspires to look trendy, and get affordable solutions for her work, casual and occasion-wear requirements. The collection features a wide range of ethnic-wear that aims to deliver consistent quality, trending styles, right fit at affordable prices.
Wishful is a premium occasion-wear brand for the contemporary Indian woman who prefers elaborate yet subtle elegance. The lustrous collection features exquisite designs with intricate details that are curated for special occasions.
Folksong is a soulful craft-led Indianwear brand for an evolved woman with an understated, timeless and minimalistic sense of style. The collection showcases a modern way of reviving historic crafts that is not divided by age or season, but united by thought and consciousness.
Elleven is positioned as the ultimate Bottomwear brand for the woman who is looking for fashion with functionality. It has a wide array of style options across ethnic, western and athleisure that allow women to create their own unique look for every occasion.
