Van Heusen Innerwear

Van Heusen Innerwear and Athleisure is one of the most innovative and fashion-forward brands launched in 2016, aiming to redefine the category codes in the mid-premium segment. The brand is built on the pillars of innovation, performance, sophistication, and fashion. They offer a wide range of styles across innerwear, athleisure, activewear, and loungewear, catering to the ever-evolving lifestyle of the new-age consumers.

The brand has entered its next phase of growth with commendable retail and trade footprint expansion and launched a mega campaign in 2022 with a provocative tagline of "Who are you underneath?" Spreading large-scale awareness for its innerwear segment. The brand is also in the limelight for winning the IFA's Images Most Admired Fashion Brand for the year 2022 for the third time, after achieving the same feat in 2019 and 2021.