Tasva

Tasva is a wedding and occasion wear brand for the modern Indian man by Aditya Birla Fashion And Retail Limited in collaboration with ace couturier Tarun Tahiliani. Tasva was launched at the ghats of Banaras in December 2021, with the ambition of transforming the entire experience of wearing traditional and fusion Indian clothing into one of comfort with style.

Derived from 'Tat' (all that is me) and 'Sva' (all that is mine), Tasva celebrates individuality and the expression of one's best self. Tasva represents the perfect fusion of traditional aesthetics and contemporary design. With state-of-the-art tailoring and immaculate fits, Tasva provides high-quality, sophisticated celebration wear for men at accessible price points.

Redefining ethnic wear, the garments are not only stylish but also incredibly comfortable.