Shantanu & Nikhil

In 2019, Aditya Birla Fashion and Retail partnered with India’s leading designers Shantanu & Nikhil to acquire 51% stake in its designer ethnic wear brand.

In its illustrious 25-year couture journey, the brand boldly shattered conventions and reimagined the empowered woman through its distinct Shantnu & Nikhil house codes.

The sharply tailored silhouettes unabashedly merge skilled drapery, military nuances, and an unapologetic androgynous ethos, defining a triumphant celebration of femininity in a masculine world. Pioneering a revolution in menswear couture, the brand continues to question traditionalism with its contemporary take on Indian micro ceremonies.

Embracing asymmetry and androgyny with commanding military details, the brand has set the stage for a new Indian man to finally celebrate himself. As a brand, Shantnu & Nikhil has always advocated the prophecy of luxury beyond traditions in India. It has also successfully carved a new path for the discerning evening-luxe customer with India’s first Luxury Pret brand- S&N by Shantnu Nikhil.

In 2022, it also launched the most ambitious brand Shantnu Nikhil Cricket Club, where cricket, fashion and lifestyle all come together in a true prêt-à-porter spirit. Currently, its Maison habitats 23 retail stores and an omni-channel e-commerce platform.