Aditya Birla Wellness Pvt Limited
Launched in 2017, Aditya Birla Wellness' purpose is to proactively help individuals and families prioritize their health and help them lead fulfilling lives. Its approach is to create path breaking products that shift consumer mindset from sickness to wellness and reward a customer for each step towards well-being. aditya Birla Wellness has partnered with the MMl Holdings, South Africa, in creating the best health risk management products for the Indian market.
Multiply Wellness, is India's first Digital
Wellness and Rewards Program empowers and motivates individuals and families to prioritize their health from day 1. Aditya Birla Wellness is a pioneer in successfully designing and launching holistic digital wellness product category in the Indlian marketplace. A wellness ecosystem coupled with 1 year of unlocked financiaI rewards on a single digital app/platform is a first of its kind incentivized wellness innovation in the country.