The global conglomerate, Aditya Birla Group, is headquartered in India.&nbsp;From the strength of metals to the ingenuity of building solutions, the Group’s presence extends across the spectrum. From exploring financial frontier to donning the latest trends in fashion and delving into the intricacies of cellulosic fibres and chemicals, the group is a leading player in India.&nbsp;In India, Aditya Birla Group is the No. 1 fashion (branded apparel) and lifestyle player, the 2nd largest player in viscose filament yarn, the largest producer in the chlor-alkali sector, grey cement and concrete and a leading player in life insurance, asset management and wealth.<h3>In India, the following businesses of the Group have a formidable presence:&nbsp;</h3><ul><li>Aditya Birla Capital Limited</li><li>Aditya Birla Chemicals Limited</li><li>Aditya Birla Fashion &amp; Retail Limited</li><li>Aditya Birla Global Trading</li><li>Aditya Birla Insulators</li><li>Aditya Birla Ventures</li><li>Aditya Birla New Age Hospitality</li><li>Birla Carbon</li><li>Birla Estates</li><li>Century Enka</li><li>Aditya Birla Real Estate</li><li>Century Pulp and Paper</li><li>Essel Mining &amp; IndustriesGrasim Industries Limited</li><li>Hindalco</li><li>Hindalco-Almex Aerospace</li><li>Jaya Shree Textiles</li><li>Birla Pivot</li><li>TMRW</li><li>UltraTech Cement</li><li>Utkal Alumina International</li><li>Vodafone Idea Limited</li><li>Applause Entertainment</li></ul>

India

Over the course of time, Allen Solly has orchestrated a remarkable transformation in the realm of professional and work casual attire, capturing the hearts of the youthful populace of India. Through a steadfast commitment to unconventional workwear, Allen Solly has adorned the youth of India with fashionable smart casuals that solidify its distinctiveness in this domain. Allen Solly has boldly ventured into the realm of wedding wear with resounding success, epitomized by its exceptional tuxedo wedding collection.Allen Solly Women, a trailblazing brand in casual workwear, has elevated its merchandise selection by expanding to occasions beyond work, catering to the multifaceted needs of the young modern working woman.Embracing a spirit of fun and vibrancy, Allen Solly Juniors presents an intriguing assortment of t-shirts, shirts, denim, dresses, and accessories.

Allen Solly

America’s Favourite Jeans brand since 1977 - American Eagle, celebrates 5 years in India. American Eagle Outfitters is a portfolio of unique, beloved, and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, activewear, and accessories.The iconic global denim brand stands for individuality, freedom, and self-expression. Focused on young casual consumers, the brand is both inclusive and empowering, with a purpose to show the world that there is real power in the optimism of youth. Rooted in authenticity, powered by positivity, and inspired by its community – the brand welcomes all and believes that putting on a really great pair of #AEjeans gives you the freedom to be true to yourself.

American Eagle Outfitters Inc

Forever 21 is a fashion industry leader, making the latest trends accessible to all consumers who choose to be trendy, fresh, and young in spirit while inspiring unique style and confidence.With a renewed focus on customer experience, the brand offers high-style designs and fashion basics with compelling values to audiences who resonate with quirkiness, are fun-loving, and are self-expressive in their own way through a dynamic store environment.While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online.

Forever 21

Fred Perry has created a brand that introduces practical, well-fitted sports outfits to the world of fashion. His designs are simple, with a streamlined silhouette and a focus on lightweight functionality.The brand has achieved a perfect blend between sportswear and street fashion.

Fred Perry

A quintessential British menswear brand started in 1983 by Jeremy Hackett, today the brand is known for its exquisite British tailoring along with a diverse wardrobe of separates.Additionally, HKT, a new collection launched in 2019, is designed to dress the millennial Hackett man. Hackett also proudly partners with many like-minded brands, all of whom share the same ethos, quality, and tradition as we do, such as British Army Polo, Henley Royal Regatta, and Aston Martin.

Hackett London

Jaypore is on a remarkable journey to bridge the gap between India and the world by showcasing its rich cultural heritage through contemporary designs in apparel, jewellery, home decor, and more. Jaypore as a brand is committed to preserving and reviving authentic Indian products suited for a modern lifestyle.The brand sources from more than 70 craft clusters and curates' exquisite collections, which are featured on its website and are now available in 20 stores across Delhi, Bangalore, Mumbai, Pune, Indore, Kerala, Lucknow, Ahmedabad, and Hyderabad. In a very short period, our handpicked curations and differentiated products have earned high respect and repute, making it India’s leading destination for craft-based artisanal goods.Jaypore ships worldwide, catering to a global audience who value Indian craft and heritage.

Jaypore

When fine craftsmanship meets the mark of excellence, a Louis Philippe product is born. Louis Philippe rises to the occasion of adorning men with impeccable taste and with a refined sense of luxury for fashion.For more than 30 years, we’ve been honouring every moment of a man’s life with the grandeur it deserves. From weddings and business meetings to wardrobe essentials such as t-shirts and chinos, there’s something for every occasion.Welcome to the world of Louis Philippe – a statement woven in perfection, stitched together by passion, and styled to perfection.

Louis Philippe

Marigold Lane is an Indo-western brand that caters to the modern, independent Indian woman and her need for refined ethnic fusion apparel, reflecting her unique and multi-dimensional personality. With an elegant mix of contemporary silhouettes, vibrant prints, and elevated fabrics, this brand speaks to an evolved style sensibility.Each design story from Marigold Lane carries a different aesthetic, drawing inspiration from art, architecture, and cultures across the globe. Our products provide a premium outlook with novelty in workmanship and carefully chosen fabrics.

Marigold Lane

House of Masaba is a home-grown, bridge-to-luxury women's wear label aimed at a trend-conscious, well-travelled consumer. Founded in 2009, the brand is quirky and features solution-driven, stand-out designs with a strong play of print, colour, and cut. Each design is a powerful conversation in print for an ever-evolving consumer.The brand is age-versatile and has an aesthetic rooted in India with its eyes set on the world. The fashion label has become a go-to resort wear name worldwide, perfect for the global woman and man who are traditional yet have modern style sensibilities.House of Masaba will soon evolve into a 360-degree brand with offerings spanning Bridal, Fine Jewellery, Handbags, Home &amp; Wellness—with a vision to offer something for everyone.

Masaba

Pantaloons is a playground where we enjoy the privilege of serving our customers to enable their fashion journey. We strive to make shopping a playful, joyful, and engaging experience for our customers by helping them take steps towards being their fashionable best.With over 24 years of retailing experience, Pantaloons, a division of Aditya Birla Fashion and Retail Ltd., is one of the most loved fashion brands in India with 344+ stores spread across 170+ towns and cities in the country. ​We offer a versatile collection &amp; retail over 100 licensed and international brands, including our exclusive in-house brands.At Pantaloons, we bring you 'of-the-moment' fashion across stylish menswear, statement womenswear, happy kidswear, and elegant accents for your home too. ​We showcase casual fluently, are experts in ethnic wear, boast of a strong workwear ethic and live for all the fun through our party wear. ​We strive to make the Pantaloons experience exciting, friendly, and uplifting. We believe in going that extra mile to make our customers look &amp; feel great and express themselves with confidence and élan.

Pantaloons

Peter England redefines style, attitude, and comfort through its unparalleled range of shirts, trousers, denims, suits, and blazers, t-shirts, and activewear. It is a brand that has transformed the fashion landscape of today’s young Indian men.Adding to the brand’s wide footprint of 1000+ stores spanning the length and breadth of the country, over 79 stores were opened in FY 23. Peter England is currently associated with the leading fashion icon Ayushmann Khurrana as the brand ambassador.

Peter England

Reebok is a bold, disruptive, and iconic sports, fitness, and lifestyle brand that strives to inspire human movement. We carry an irreverent and unapologetic attitude towards life and create products that embody this spirit.Through our high-performance products and technologies, we ignite action with an experimental and challenger mindset. We bring the best of performance and support everyone in their personal journeys.We use our voice to look out for each other and build a world that ensures that sport is accessible to all. Reebok believes that life is not a spectator sport. Move with purpose and move freely with Reebok.

Reebok

"For culture to be relevant, it needs to be dynamic." - Sabyasachi MukherjeeSabyasachi is India’s leading luxury house rooted in heritage, quality, and craftsmanship. A brand that revels in India’s legacy but with a unique perspective, capturing what was and what is, with a single-minded vision to create modern heirlooms.A market pioneer, Sabyasachi is the first Indian designer and brand to collaborate with Christian Louboutin, Bergdorf Goodman, Pottery Barn, and H&amp;M. Patrons of the brand include celebrities, intellectuals, and achievers from across the world. With flagship stores in major cities across India and a jewellery boutique in Dubai, the first international flagship was launched in New York in 2022.Sabyasachi is creating a unique global dialogue that brings together slow authentic luxury and the finest of Indian crafts.

Sabyasachi

Maison Shantanu &amp; Nikhil houses the Legacy Ceremonial Couture brand Shantanu &amp; Nikhil and the Celebration wear brand S&amp;N by Shantanu Nikhil, across 18 directly operated stores and a bevy of other points of sale through SIS formats, both offline and digital. The product lines of Shantanu &amp; Nikhil Couture cover all areas of wedding apparel fashion, including menswear, womenswear, &amp; accessories.S&amp;N by Shantanu Nikhil, a bridge-to-luxury offering from the House of Shantanu &amp; Nikhil Couture, is a brand initiative where Indian heritage &amp; nostalgia are enlivened by millennial spunk! The brand, as we believe, is India’s brand for the world; it redefines Indian celebration-wear with a millennial sensibility and a contemporary undercurrent.Military influences renewed with a festive aesthetic; unique, sartorial design hued in decadent palettes; S&amp;N is a brand with a vision for our young Global Indians, celebrating Indian roots, its drapes and asymmetry. Our brand-new Life wear Pret-a-Porter brand vessel, ’Shantanu Nikhil Cricket Club (SNCC) is the third such narrative in the growing portfolio of brands at Shantanu &amp; Nikhil and embraces the spirit of cricket in a unique amalgamation of sport meets lifestyle. Democratising couture to now revolutionizing celebration-wear &amp; Life wear, Maison Shantanu &amp; Nikhil is furthering its edgy, global narrative!

Shantanu & Nikhil

A quintessential British brand, Simon Carter's uniqueness is embossed in its quirky yet sophisticated and stylish designs, spanning the full range of men's clothing and accessories.Launched in London in 1985 and brought to India by ABFRL in 2017, the brand celebrates the spirit of eccentricity and curiosity. The Simon Carter menswear collection is a playful mix of prints and colours, with designs inspired by Simon's adventures with his pet dog Gervaise. With the Royal Family among its admirers, an award-winning retail identity, and exuberant merchandise, the brand's exciting journey in India has just begun.

Simon Carter

Tahiliani, with his recognisable aesthetic, has also ventured into the world of architecture and interior design.He has designed several boutique hotels, resorts, restaurants, and holiday homes and has an interior and architecture division for special projects. This passion for spaces is reflected in all of his stores.

Tarun Tahiliani

Tasva, a collaboration between Aditya Birla Group and ace couturier Tarun Tahiliani, was launched at the ghats of Banaras on 9th Dec 2021, with the ambition of transforming the entire experience of wearing traditional and fusion Indian clothing into one of comfort with style.With this new perspective, Tasva brings a refreshed view of the celebration space and the individual’s evolved relationship with it.

Tasva

Ted Baker London is an elevated fashion and lifestyle brand inspired by the gleaming details of everyday Britain.The brand has a clear and unwavering focus on quality and attention to detail, coupled with a quirky and fun British sense of humour. The collection is a perfect mix of traditional and modern fashion.

Ted Baker

The Collective is a one-of-a-kind, super-premium retail concept, known for its breadth of exclusive fashion.With over 100 of the world’s best fashion brands under one roof, this unique lifestyle store offers all connoisseurs a unique point of view on each individual’s personal style.

The Collective

Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in the United States of America, the brand entered India in 1990. Over its 33 years of history in India, Van Heusen has emerged as a fashion authority for the ever-evolving Indian consumer and has established itself as the one-stop destination for the latest trends.Today, Van Heusen is not only the most preferred workwear brand but also effortlessly straddles across the entire spectrum of occasions like casuals, ceremonial, party wear, and recently launched activewear.

Van Heusen

Van Heusen Innerwear and Athleisure is one of the most innovative and fashion-forward brands launched in 2016, aiming to redefine the category codes in the mid-premium segment. The brand is built on the pillars of innovation, performance, sophistication, and fashion. They offer a wide range of styles across innerwear, athleisure, activewear, and loungewear, catering to the ever-evolving lifestyle of the new-age consumers.The brand has entered its next phase of growth with commendable retail and trade footprint expansion and launched a mega campaign in 2022 with a provocative tagline of "Who are you underneath?" Spreading large-scale awareness for its innerwear segment. The brand is also in the limelight for winning the IFA's Images Most Admired Fashion Brand for the year 2022 for the third time, after achieving the same feat in 2019 and 2021.

Van Heusen Innerwear

Style Up from Aditya Birla Fashion and Retail Ltd (ABFRL) is a fashion brand offering on-trend designs at amazing prices. Affordability and quality remain at the centre of our every creation.We regularly refresh our store merchandise so you can wear something new for every occasion. Come visit us today; it's time to Style Up!

Style Up

TMRW is a tech-led 'House of Brands' venture backed by Aditya Birla Group, which has over 50 years of experience in building enduring businesses and memorable brands that consumers love.

TMRW

"What I do is about living. It's about living the best life you can and enjoying the fullness of life around you—from what you wear to the way you live, to the way you love." - Ralph Lauren.Ralph Lauren has created a lifestyle brand to encourage the best kind of living by introducing apparel, accessories, fragrance collections, and home furnishings. Ralph Lauren Corporation has been a global leader in the design, marketing, and distribution of premium lifestyle products for five decades. The brand has had a considerable influence on the dressing of people due to its attention to detail, exceptional quality, and timeless design.

Polo Ralph Lauren

Love Child

ABFRL is part of a leading Indian conglomerate, Aditya Birla Group. With revenue of US$ 1.7 billion and spanning a retail space of 11.9 million sq.ft. (as on March 31, 2024), Aditya Birla Fashion and Retail Limited (ABFRL) is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries - Pantaloons Fashion and Retail (PFRL) and Madura Fashion &amp; Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion &amp; Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the future fashion businesses of Aditya Birla Group.As a fashion conglomerate, ABFRL has a strong network of 4664 brand stores across the country. It is present across 37,205 multi-brand outlets and 9,563+ shop in shop across India as on March 31, 2024.It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India's leading fashion retailers.ABFRL's International Brands portfolio includes - The Collective – India's largest multi-brand retailer of international brands. ABFRL has long-term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.The Company’s Van Heusen Innerwear, Athleisure and Activewear is establishing itself as India's most innovative and fashionable brand. ABFRL’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva &amp; Marigold Lane. ABFRL also has strategic partnerships with leading Indian designers including 'Shantnu &amp; Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'.In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of digital-first brands under its technology-led ‘House of D2C Brands’ venture - TMRW. TMRW is on a path to building a portfolio of digital-first brands in partnership with founders of emerging brands in the eCommerce market. With a focus on Fashion &amp; Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.

Aditya Birla Fashion and Retail Limited (ABFRL)

With India's first billion-dollar fashion powerhouse, Aditya Birla Fashion and Retail (ABFRL), Aditya Birla Group has a commanding presence in the fashion sector. &nbsp;ABFRL’s global business portfolio encompasses various multi-brand retail formats and some of the most luxurious global brands such as Louis Philipe, Van Heusen, Allen Solly, Peter England, Reebok, American Eagle, forever 21, The Collective, Fred Perry, Ted Baker, Polo Ralph Lauren, Simon Carter, Hackett, Sabyasachi, Tasva, S&amp;N, Jaypore, Masaba, Marigold Lane, Love Child Masaba, Van Heusen Innerwear, TMRW, Tarun Tahiliani, among others.With a retail space spanning over 11.9 million sq.ft. across India, ABFRL has a strong network of 4,664 brand stores and presence across 37,205+ multibrand outlets and 9,563+ shop in shop across departmental stores.

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Offered by Birla Cellulose, lyocell is an eco-friendly fibre derived from eucalyptus trees that promises to transform the future of the fashion industry


Fibre-driven sustainable fashion

Aditya Birla Fashion and Retail Limited (ABFRL) and its innerwear business have been tapping into the growing demand for athleisure wear in India

ABFRL rides the athleisure wave in India

From casual trendy outfits to crisp professional attires, Aditya Birla Fashion and Retail Limited's' comprehensive portfolio offers styles for every Indian to bring out their inner fashionista