Aditya Birla Fashion and Retail Limited (ABFRL)
ABFRL is part of a leading Indian conglomerate, Aditya Birla Group. With revenue of US$ 1.7 billion and spanning a retail space of 11.9 million sq.ft. (as on March 31, 2024), Aditya Birla Fashion and Retail Limited (ABFRL) is India's first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries - Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.
ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the nucleus of the future fashion businesses of Aditya Birla Group.
As a fashion conglomerate, ABFRL has a strong network of 4664 brand stores across the country. It is present across 37,205 multi-brand outlets and 9,563+ shop in shop across India as on March 31, 2024.
It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India's leading fashion retailers.
ABFRL's International Brands portfolio includes - The Collective – India's largest multi-brand retailer of international brands. ABFRL has long-term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Simon Carter, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.
The Company’s Van Heusen Innerwear, Athleisure and Activewear is establishing itself as India's most innovative and fashionable brand. ABFRL’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. ABFRL also has strategic partnerships with leading Indian designers including 'Shantnu & Nikhil', 'Tarun Tahiliani', 'Sabyasachi' and 'House of Masaba'.
In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of digital-first brands under its technology-led ‘House of D2C Brands’ venture - TMRW. TMRW is on a path to building a portfolio of digital-first brands in partnership with founders of emerging brands in the eCommerce market. With a focus on Fashion & Lifestyle categories, TMRW is building a portfolio of the most loved consumer brands that tap into the significant growth potential in India and globally.
