Gripping the AI revolution: Harnessing the power of technology

Artificial intelligence has indeed taken the world by storm. By optimising processes and boosting operational efficiency, it has allowed leaders to redirect their efforts to what matters most: organisational values and strategic initiatives. Aditya Birla Group has been at the forefront of harnessing this incredible technology for several years across its various businesses to save time, enhance safety, and drive innovation.

Here's an overview of some of the many AI-driven initiatives that Aditya Birla Group has implemented over the years.

Natural Language Understanding: Taking customer experience to a whole new level

Aditya Birla Group has turned to artificial intelligence to improve customer experience across its various businesses, encompassing customer touchpoints such as voice calls, emails, social media engagement, etc. Leveraging the power of Natural Language Understanding, Group Data and Analytics has developed an AI-based language platform capable of gauging customer sentiments, extracting insights, identifying learning gaps among employees, and understanding customer pain points.

Jinie: Standardising the employee experience at Aditya Birla Capital

Long before artificial intelligence became the buzzword that it is today, Aditya Birla Group companies have been exploring its myriad applications, one of which is human resource management. In 2016, Aditya Birla Capital, the financial services arm of the Group, partnered with PeopleStrong to digitally transform its employees' work-life experience and take their efficiency to the next level. With a workforce spread across India, the company recognised the need to create a standardised employee experience, streamline processes, and lower operational costs. Enter Jinie, India's first AI-based HR chatbot. Aditya Birla Capital has successfully integrated Jinie chatbot across all major touchpoints of its employees' lifecycle within its business verticals.

Video KYC: Securely onboarding new investors during lockdown

Amidst the Covid-19 lockdown, most organisations had to swiftly adapt to new ways of conducting business, and Aditya Birla Sun Life AMC was no exception. The asset management company had to find a way to remotely onboard new customers and complete their KYC verification. The company decided to adopt an AI-based Video KYC solution developed by fintech firm Signzy. Its advanced facial and image recognition technology, real-time PAN verification, geolocation capture and IP check, together with end-to-end encryption and video forensics, ensured that the integrity of the KYC process was maintained. This sophisticated AI solution not only allowed customers to get onboarded from the comfort and safety of their homes at the peak of the pandemic, but also made the KYC process a whopping 98% faster!

VEDA: Setting new benchmarks in safety and quality control

In 2021, Aditya Birla Group's Data and Analytics team introduced a proprietary video analytics platform VEDA (Video Enabled Decisions & Alerts). Developed in partnership with Augmented Transformations and armed with advanced AI-enabled capabilities such as PPE detection, quality control, vehicle inspection, and facial recognition, VEDA has significantly improved safety and operational efficiency across the Group's cement, metals, and textile plants. It provides real-time actionable insights and alerts through continuous analysis of live video feeds. This technology has radically transformed the way the Group's manufacturing businesses approach employee safety, customer behaviour, and quality assurance.

Zoe: The go-to companion for ABFRL employees

The IT and HR functions at Aditya Birla Fashion and Retail Limited (ABFRL) joined forces in 2022 to develop Zoe, an AI-powered virtual assistant. Zoe is available around-the-clock and has quickly become every employee’s confidant. It allows employees to access important documents with ease and stay informed about company-wide policies. Zoe has also helped simplify and automate several facets of an employee’s workday, from scheduling team meetings to even sending birthday wishes to colleagues!

AI underwriting platform: Supporting insurers in making smarter decisions

The Group's life insurance business, Aditya Birla Sun Life Insurance Ltd., implemented an AI/ML platform to streamline its underwriting process in September 2023. Developed in collaboration with Artivatic, this platform merges traditional underwriting principles with advanced algorithms. It enables insurers to make more informed decisions and detect fraud by analysing large datasets and offering valuable insights into applicants' profiles. Its fraud detection features help in risk mitigation and contribute to a secure insurance ecosystem.

As a forward-thinking and future-ready conglomerate, Aditya Birla Group promises to embrace the best of artificial intelligence and machine learning – ethically, responsibly, and sustainably.