A journey of joy and hope

For decades, the Aditya Birla Group's corporate social responsibility (CSR) programmes have delivered joy and hope to communities in India and around the world. And glimpses of its impact – both in terms of lives sustainably impacted as well as the visible happiness it has brought to those communities – are evident  in its new CSR film, which was launched recently.

The video depicts how the Group, whose CSR motto is ‘engage, uplift, empower ’ , has touched nine million lives across 7000 villages through its social impact programmes. Its focus  areas span education, healthcare, livelihood generation, environment, and women's empowerment. Across these areas, the Group has brought in novel solutions to persistent and complex social challenges and imbued communities and individuals with renewed hope, energy, and confidence.