Mr.
Kumar Mangalam Birla, Chairman, Aditya Birla Group
The Economic Times
19
April 2010
Professor
CK Prahalad will be remembered among the greatest
thought-leaders of the 21st century. His path-breaking
work on strategy undoubtedly represents one of the
defining points in the evolution of management theory.
He broke from the mould of purely analytical and
mechanistic ways. Instead, he advocated the need
to lift our sights from merely incremental change
to revolutionary change. Truly, he lifted management
thought to new levels of excitement and activism.
He
was an alchemist. He worked with missionary zeal
to get Indian businesses to uncover the immense
possibilities at the bottom of the pyramid. This
not only because of the latent business opportunities,
but because of his conviction thats
how the poor could be uplifted. And thats
how businesses could win the legitimacy and trust
that they deserved. His contention, that business
interests and the interests of society could be
intertwined, has been a powerful message. Doing
business and doing good did not have to be two
distinct initiatives.
His
cutting-edge ideas and wisdom have a timeless
relevance. In early December last year, we had
Prof Prahalad talk to our senior management team,
during the course of which I spent considerable
time with him. In one of our conversations, he
said, if you want to be focused on the next practice,
you have to worry about weak signals. You must
look at the periphery. You must see what the outliers
are doing, connect the dots and see a new pattern.
Think
about creating the future for yourself as running
a 400-metre marathon at a time. This calls for
urgency, speed and stamina all at one go.
And these, he said, are the watchwords for management.
He also pointed out how the basic drivers of structural
change are going to be connectivity, inclusive
growth, sustainability and global markets. And
therefore, there is emerging a new logic for global
management. He called it 20 hubs and no
spokes. I remember him saying if
you do not start with a legacy mindset, you can
innovate like crazy. Do not worry about the learning
curve, worry about the forgetting curve. Forgetting
may be more difficult than learning.
Today,
if one were to carve out the equivalent of a Mount
Rushmore for management thinkers, I am sure, Prof
Prahalad would have to belong there. He will always
remain on top of the pyramid. We are deeply saddened
by his sudden demise.
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