Deepika Padukone returns as a designer

16 April 2014
Times of India

The actress has designed her second line for Van Heusen — the Limited Edition Spring Summer 2014 Collection

Mumbai: Deepika Padukone has already proved that she has what it takes to be a top actress. And now, the former model has shown that she understands what makes fashionistas tick as she returned as a designer with Van Heusen's Limited Edition Spring Summer 2014 collection. Deepika's latest collection has been designed to be, as she says, "easy and effortless, keeping the summer season in mind".

"From summery sheath dresses with gorgeously scooped backs to fitted texture-on-texture dresses to embellished tops that go well at champagne lunches, summer parties and social dos, the idea has been to c;reate something luxurious for every place a woman can expect to find herself this summer," says Deepika. After spending close to six months designing and perfecting the collection, the actress spent a weekend at Saint-Tropez on the French Riviera, shooting for the collection.

The collection was launched in Mumbai, at which 10 winners, who were chosen through an online contest, walked the ramp with Deepika to unveil it. The show was hosted by Gaurav Kapoor, and had an exclusive Q&;A session with Deepika. Designers Manish Malhotra and Anaita Shroff Adajania were also seen at the show.

Vinay Bhopatkar, Brand Head, Van Heusen, said, "Van Heusen and Deepika epitomise effortless style and sophisticated fashion, while being chic and elegant. This season, we are taking the association multiple steps ahead with Deepika turning the creative director. She has been involved in every aspect of the collection — from designing the outfits and planning the shoot concepts, to promoting the line. We worked together on this unique concept of getting actual consumers walk the ramp for the collection launch — and we are happy with the final output."

The Van Heusen Limited Edition Spring Summer 2014 collection is available at s;elect outlets across India.