The Aditya Birla Group is working in 5,000 villages, reaching out to 7.5 million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development (Chairperson, Mrs. Rajashree Birla).
To actively contribute to the social and economic development of the underserved communities, lifting the burden of poverty and helping bring in inclusive growth. In so doing, build a better, sustainable way of life for the weaker sections of society and raise the country’s Human Development Index.
Our team comprises 150 qualified professionals and a very senior leader, besides CSR Board-level Committees, which include internal and external Directors. Furthermore, we have an on-ground force of 1,000 field workers.
Our Group’s annual spend in India is Rs.250 crore. Additionally, we mobilise Rs.200 crore from Government schemes. Here, we act as catalysts and help the beneficiaries access the funds earmarked for different schemes.
Sustainable livelihood programmes
We work with:
At the macro level
We transcend the conventional boundaries of business because we care.
Slowly and silently, along with the Government, our Group is trying to change the face of villages. From abject poverty to meeting the necessities of life — from dependency to freedom — from backwardness to progress — in more ways than one.
There is a palpable difference. Tens of thousands of villagers now seem self-assured, confident and happy at being able to move towards a sustainable livelihood. There is new found dignity among them.
For all of us in the Aditya Birla Group, every project when successfully executed brings a humble sense of happiness — a way of living our values. Above all, playing a leadership role even as a respectable, caring, corporate citizen.
While we work in our own small way, we know that much more needs to be done, given our country and its magnitude.
Dr. Pragnya RamGroup Executive President, Corporate Communications & CSRAditya Birla Management Corporation Private LimitedAditya Birla Centre, 1st Floor, 'C' WingS.K. Ahire Marg, WorliMumbai 400 030.
91-22-6652 5000 /2499 5000
Fax: 91-22-6652 5741/ 42