Aditya Birla Fashion and Retail Limited (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MF&L) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Limited.
ABFRL brings together the learnings and businesses of two renowned Indian fashion icons, Madura Fashion & Lifestyle and Pantaloons Fashion and Retail. ABFRL is India's No 1. Fashion Lifestyle entity with a combined revenue of Rs.6,633 crore for FY17, growing at a rate of 10 per cent and EBITDA of INR 476 crore for FY'17 that has grown at 18 per cent over the last year.
The ABFRL umbrella includes:
Madura Fashion & Lifestyle, a division of ABFRL, was the first player operating on a national scale, dedicated to the core business of fashion retail in India. Originally known as Madura Garments, MF&L was born in 1988 at the cusp of the unshackling of the Indian economy. Fashion in those days was not what the consumer's aspirations merited. MF&L has a vast retail network comprising exclusive outlets, premium multi-brand and department stores. Four of its brands are among India's top fashion names, with MRP sales in excess of Rs. 1,000 crore each.
Louis Philippe led the aspiration for fashion excellence, giving its customers access to the finest in global fashion. Van Heusen focused on empowering the fashion ambitious professional partnering his career ambitions with power dressing. Allen Solly was for those looking for a smart fashion alternative. It came out with the concept of Friday Dressing. Peter England with its promise of honest-to-goodness prices emerged the favourite for a large mass of first jobbers. Brand extensions to new categories – including sportswear, footwear, bags and accessories – have been at the core of MFL's leadership in its segments.
MF&L brands have also established strong roots in womenswear and are getting popular in kidswear as well. The company also houses a range of other fashion formats – Planet Fashion, The Collective, Hackett London, and Trendin. Planet Fashion is a multi-brand, apparel-retailing format that houses MF&L's in-house brands and some significant others. The company's premium lifestyle store, The Collective, offers a unique blend of global fashion, international trends and luxury customer services to customers.
Madura F&L has entered into the luxury mono brand business in India and through a joint venture introduced the quintessential British men's luxury brand Hackett London into India. The journey of MF&L has been a journey of pro-actively partnering the ever-evolving Indian fashion consumer.
ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India. To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’.
Voted as 'India's Most Trusted Apparel Retail Brand' (Brand Equity Survey 2014-15), Pantaloons, a division of ABFRL, is one of the most loved large format fashion retailers in India. Post-acquisition by Aditya Birla Nuvo Limited in 2013, Pantaloons is today the fastest growing large format retailer in the country. The rate of new store openings has increased from one every two months to one every two weeks. The brand is now present in 78 Indian cities/towns.
Pantaloons offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points. It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewellery and watches.
Pantaloons began in 1997 as a Future Group company in the quest to equip the emerging Indian middle-class with an indigenous fashion retail format. Consistent with the times, the model was of a discount fashion retailer.
Pantaloons today retails over 200 licensed and international brands, including 24 exclusive brands. The Pantaloons exclusive brand bouquet includes Ajile, Akkriti, Alto Moda, Annabelle, Bare Denim, Byford, Candie’s New York, Chalk, Chirpie Pie, Honey, Izabel London, Poppers, Rangmanch, Richard Parker SF Jeans, Trishaa, Urban Eagle; besides, it also features brands licensed on a long- term basis: Bare, Rig, SF Jeans, Byford, JM Sports, Lombard and Candie’s New York.
It also hosts Madura F&L's brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and People in menswear; Van Heusen and Allen Solly in womenswear, and Allen Solly Junior. It retails partner brands such as John Miller, Celio, Spykar, Levis and Lee Cooper in menswear; Jealous 21, 109*F, AND, Chemistry and KRAUS in women's western wear; BIBA, Global Desi, and W in women's ethnic wear; Barbie and Ginny & Jony in kidswear.
For more details, visit www.abfrl.com
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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