Grasim has a strong presence in fabrics and synthetic yarns through its subsidiary, Grasim Bhiwani Textiles Limited and is well known for its branded suitings, Grasim and Graviera, mainly in the polyester-cellulosic branded menswear. Grasim Suiting's strong nationwide retail network includes exclusive showrooms, wholesalers and multi-brand outlets.
Grasim Suiting has always been on the forefront in terms of providing high quality, innovative fabrics that are technically superior and designed around consumer preferences. Grasim's innovative products have always set the trend in the industry, the most notable being Freedom (the softest fabric available), Ice Touch (fabric which keeps body temperature five degrees cooler), Uncrushables (First wrinkle free polyester viscose fabric), Venetia (Designs inspired from Italy) and Caramel (soft, smooth and light weight fabric).
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