22 January 2007
Eternal Gandhi multimedia exposition, the first of its kind digital exhibition on the Mahatma is the brainchild of Mr. Kumar Mangalam Birla. The project, spearheaded by Mrs. Rajashree Birla, was conceived to pay homage to the Mahatma and give the youngsters of today a feel of history in a contemporary setting.
The Eternal Gandhi Multimedia exhibition seeks to revive greater interest in the Mahatma through digital interfaces. This unique interactive exhibition was inaugurated at the Science City, Ahmedabad in early January this year by the Honourable Chief Minister of Gujarat Mr. Narendra Modi.
The function was held under the auspices of Vibrant Gujarat 2007, the global investors' summit and was presided by H.E. the Governor of Gujarat Mr. Nawal Kishore Sharma. Mr. Kumar Mangalam Birla, Chairman Aditya Birla Group and Smt. Rajashree Birla also graced the occasion. The highpoint of the event was a rendition of Gandhiji's favorite bhajan by Pt. Shiv Kumar Sharma, the renowned santoor exponent.
While encouraging people to adhere to values and principles of Gandhiji, both the Chief Minister and the Governor lauded the efforts made by the Aditya Birla Group and the Birla family for the exhibition. On this occasion the Aditya Birla Group launched a range of souvenirs, which were exclusively designed and custom-made for promoting Gandhiji's life and values. The exhibition is scheduledto remain at the venue for at least two months and plans are on the anvil to take this exhibition to other cities in India and abroad.
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Dr. Pragnya RamGroup Executive President, Corporate Communications & CSRAditya Birla Management Corporation Private LimitedAditya Birla Centre, 1st Floor, 'C' WingS.K. Ahire Marg, WorliMumbai 400 030.
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