Aditya Birla Retail Limited (ABRL) is the retail arm of Aditya Birla Group, a $41 billion corporation. The company ventured into food and grocery retail sectors in 2007 with the acquisition of Trinethra Super Retail and subsequently expanded its presence across the country under the brand ‘more’ with two formats ― Supermarkets and Hypermarkets.
In keeping with its motto Quality 1st, ABRL takes pride in being the first ever Indian food and grocery retailer to receive the Food Safety Management System (FSMS) certification. The company bagged the award for ensuring that manufacturing, storage, distribution and sales of food adhere to the highest quality standards. The Aditya Birla Science and Technology Centre in Taloja drives the quest for world-class quality through extensive research and development across food and non-food categories.
Through Clubmore and its comprehensive range of brands, including power brands — VOW, Feasters and Kitchen’s Promise — that offer unbeatable value for homemakers, the company aims to create customers who keep on returning for more. In all, the company's family of Clubmore members has grown to 20 million, all of whom enjoy a host of customised offers and great savings.
ABRL follows the best industry practices in order to unlock the full potential of its staff through its world-class learning institutes — the Aditya Birla Centre for Retail Excellence and Gyanodaya. Coupled with learning initiatives such as SPARK, Aarohan and Aarambh, these initiatives are critical in helping their people imbibe the key characteristics of the Quality 1st philosophy.
More Quality 1st Supermarkets ― Conveniently located in neighbourhoods, More Quality 1st Supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits and vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are 494 supermarkets across the country.
More Megastore is a one-stop shopping destination for the entire family. Besides a wide range of products comprising fruits and vegetables, groceries, FMCG products, More Megastore also has a strong emphasis on general merchandise, apparel, consumer durables and IT goods. Currently, there are 20 hypermarkets across the country.
more strives to delight customers through a wide range of brands that deliver high quality at attractive prices across ready-to-eat food, beverages, tea, staples, cereals, instant mixes, papad, pickles, apparel, footwear, household cleaning essentials, personal care and devotional products. The power brands — VOW, Kitchen’s Promise and Feasters — deliver world-class quality to discerning consumers. All these brands are developed in-house.
With the strength of around 20 million members, Clubmore has gone mobile. It leverages the power of marketing analytics to deliver meaningful and tailor-made offers to individual customers based on their shopping history. Thus, creating loyal customers everytime.
Customer-friendly, free-to-use and completely intuitive, Clubmore is easy to understand. It strives to be a notch above the industry standard. This is achieved with its mobile identifier system.
For further information, go to www.morestore.com
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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