Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a $40 billion corporation. The company ventured into food and grocery retail sectors in 2007 with the acquisition of a south-based supermarket chain. Subsequently, Aditya Birla Retail Ltd expanded its presence across the country under the brand ― "more." with two formats ― Supermarket and Hypermarket.
more. ― Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits and vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 490 supermarkets across the country.
more.MEGASTORE is a one-stop shopping destination for the entire family. Besides a wide range of products across fruits and vegetables, groceries, FMCG products, more.MEGASTORE also has a strong emphasis on general merchandise, apparels and CDIT.
Currently, 14 hypermarkets operate under the brand more.MEGASTORE in Hyderabad: Saroor Nagar, Kukatpally and Banjara Hills; in New Delhi: Rohini, Kirti Nagar and Orchid; in Karnataka: Mahadevpura, Gopalan, Bull Temple, Marathalli and Mysore; in Maharashtra: Thane; Gujarat: Vadodara and Madhya Pradesh: Indore.
In the last week of October 2013, more.MEGASTORE has expanded its portfolio by launching nine in-house apparel and footwear brands. In the apparel category for men, brands such as BlueEarth, Be Casuals and Kruff were launched, while brands such as Karinee and Bjoyzz cater to women. In the kid’s section, two brands such as Chatter Kids and Yo are now available in the stores. In the footwear category, brands such as Berwins and Inchheels made a foray into stores, providing consumers a complete shopping experience. These exclusive fashion brands will be available across all more.MEGASTORE outlets.
Clubmore. ― Our loyalty programme, currently has a strong membership base of over three million members.
Aditya Birla Retail Limited currently has an employee strength of around 10,000 people. Key functions are headed by professionals with vast retail experience in India and globally.
Quality and value through own labels
Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and followed. All manufacturing partners are the best in their class.
Own label food brands
more QUALITY 1st., Feasters, Kitchen's Promise, selecta
Home and personal care brands
more QUALITY 1st., 110%, Prathana
To know more about our own label products, please write to us at: firstname.lastname@example.org
A US $40 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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