ATLANTA, May 2, 2013: Novelis,
the world leader in aluminum rolling and recycling, today announced the
commercial availability of the industry's first independently
certified, high-recycled content aluminum designed specifically for the
beverage can market. With a minimum of 90 percent recycled
aluminum, the Novelis evercan™
aluminum beverage can body sheet will allow beverage companies to
deliver soft drinks, beer and other popular beverages in a low-carbon
footprint consumer package.
"We are excited to be able to deliver yet another tangible result of
our commitment to sustainable aluminum product innovation," said Phil
Martens, Novelis President and Chief Executive Officer. "Our
Novelis evercan™ high-recycled content beverage can body sheet, backed
by the industry's first independent certification program, represents
tremendous progress in sustainable consumer products packaging. As
the world's leading supplier of aluminum beverage can sheet, this is an
important step toward delivering on our ultimate vision of an aluminum
can with up to 100 percent recycled content."
Novelis evercan™ aluminum sheet has been certified for high-recycled content by SCS Global Services,
a trusted leader in third-party environmental, sustainability and food
quality certification, auditing, testing and standards development.
Novelis is initially offering aluminum can body sheet guaranteed
to contain at least 90 percent recycled content. When combined
with the can end made of a different alloy during the can making
process, the new Novelis evercan™ will enable beverage companies to
market their beverages in standard 12-ounce aluminum cans certified as
made from a minimum of 70 percent recycled content. The Novelis
evercan™ aluminum beverage can body sheet is commercially available now
in North America and Europe, and will be available worldwide later this
The company's efforts to increase the recycling of beverage cans is a key component of its plan
to dramatically increase the recycled content of its products across
its global operations to 80 percent by 2020. Already the world's largest
recycler of aluminum, Novelis has announced capital investments of
close to $500 million over the last two years that will double global
recycling capacity to 2.1 million metric tons by 2015. Recycling
aluminum requires 95 percent less energy, and produces 95 percent fewer
greenhouse gas emissions (GHGs), than manufacturing primary aluminum.
"This first phase of the Novelis evercan™ high-recycled content
initiative serves as a critical catalyst for Novelis to work more
closely with consumer brand customers, our supply chain partners and
other community stakeholders to increase end-of-life recycling of used
beverage containers," said John Gardner, Novelis Chief Sustainability
Officer. "We encourage wide participation from other aluminum
suppliers, beverage and packaging companies, retailers and distributors,
recyclers, municipalities, environmental groups and consumers
themselves in promoting the use of more sustainable consumer packaging
through aluminum recycling."
For more information about Novelis evercan™ aluminum beverage can sheet, including images, infographic and a video, visit novelis.com/evercan.
Quotes from Partners and Supporters:
Inc. is the global leader in aluminum rolling and recycling. For fiscal
year 2012, the company operated in 11 countries, had more than 11,000
employees and reported revenue of $11.1 billion. Novelis supplies
premium aluminum sheet and foil products to automotive, transportation,
packaging, construction, industrial, electronics and printing markets
throughout North America, Europe, Asia and South America. Novelis
is a subsidiary of Hindalco Industries Limited (BSE: HINDALCO), one of
Asia's largest integrated producers of aluminum and a leading copper
producer. Hindalco is a flagship company of the Aditya Birla
Group, a multinational conglomerate based in Mumbai, India. For more
information, visit www.novelis.com and follow us on Twitter at twitter.com/Novelis.
Statements made in this news
release which describe Novelis' intentions, expectations or predictions
may be forward-looking statements within the meaning of securities laws.
Examples of forward-looking statements in this news release include
increase in recycling capacity to be achieved through the company's
capital investments. Novelis cautions that, by their nature,
forward-looking statements involve risk and uncertainty. We do not
intend, and we disclaim any obligation, to update any forward-looking
statements, whether as a result of new information, future events or
otherwise. Important risk factors which could impact outcomes are
included under the caption "Risk Factors" in our Annual Report on Form
10-K for the year ended March 31, 2012, and our Quarterly Report on Form
10-Q for the quarter ended December 30, 2012.
A US $41 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 different nationalities.
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