Corporate Economics Cell (CEC) is a research-based advisor for the Aditya Birla Group. CEC deciphers the business environment by continuously tracking, assessing, analysing and forecasting global and domestic economic trends and policies. It provides analytical inputs and economic information to different decision-makers in the Group at the corporate as well as business level. It also provides inputs on risk management relating to economic variables such as currency and commodity prices.
CEC has an important role in policy advocacy in interactions with the government, industry associations and regulators. In recent years, CEC has helped strengthen initiatives in diverse areas like sustainability and competition law.
CEC's research supports businesses in various areas, including market risk management, forecasts of key economic variables, consumer research, country macro risk assessment, sectoral trends and trade policies. CEC engages with policy makers, chambers of commerce and other agencies on matters of economic importance. It develops and maintains relevant economic databases and disseminates economic knowledge through various reports and interactive fora.
Headed by Dr. Ajit Ranade
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